01
Sponsorship & Commercial Partnerships
Research into sponsorship portfolios, partner categories, commercial activity and the competitive landscape around clubs, leagues, events and rights holders.
Secondary practice · Sports research
Japan sports market research & intelligence.
Locally grounded research for agencies, rights holders, sports organisations and companies working with the Japanese sports market.
I research sponsorship activity, commercial partnerships, clubs and leagues, companies expanding in Japan, and digital and physical sports assets using Japanese-language sources and local context.
DG / Research practice / Japan
JPMarket intelligence
Japan-basedLocal context and market familiarity
Japanese-language researchDirect use of local sources
SponsorUnited experienceSponsorship and market research
Sports + media backgroundCommercial and editorial perspective
01
Research areas
Local intelligence for decisions involving Japanese sport.
Projects can be narrowly focused or broad market scans, depending on the question you need answered.
02
Japanese Sports Market Research
Local research into clubs, leagues, organisations, industry developments and the Japanese context behind a sports-business question.
03
Expansion & Prospecting Research
Identifying companies entering or expanding in Japan, understanding their local footprint and assessing potential relevance to sports partnerships or commercial outreach.
04
Digital & Physical Asset Analysis
Research into sponsorship visibility and inventory across venues, broadcasts, digital platforms, social channels and club media.
02 — Process
A clear research question, local sources and usable findings.
01
Define the question
We clarify the market, organisations, categories or companies you need to understand and the decision the research should support.
02
Research locally
I work across Japanese and English-language sources, including local corporate, club, league and media information.
03
Cross-check & contextualise
I compare sources, distinguish signal from noise and add local context where direct translation alone would be misleading or incomplete.
04
Deliver clearly
Findings are organised around the original question in a practical format suited to the project.
Scope, format and turnaround are agreed project by project.
03 — Relevant experience
Japan-focused sponsorship and market research.
Sponsorship portfolios & partner mapping
Physical and digital asset research
Club and league activity
Commercial prospecting in Japan
SponsorUnited & Japan assignments
Research grounded in the Japanese market, not translated from the outside.
My previous work has included sponsorship analysis, physical and digital asset research, club activity, commercial partnerships and identifying companies expanding their presence in Japan.
My work with SponsorUnited later developed into additional paid Japan-focused research assignments.
Possible deliverablesStructured spreadsheet, research memo, source list, market map or prospect shortlist depending on scope.
Working languagesResearch across Japanese and English sources; deliverables can be prepared in English, Japanese or Russian depending on the project.
Examples are described at a high level; specific client assignments may be confidential.
04 — Local context
Research benefits from knowing the environment behind the data.
My work in Japanese sport and international media gives me practical context around clubs, matchday environments, sports organisations and the way information is communicated locally.
This does not replace evidence. It helps interpret it.
05 — Start a research project
Need a clearer picture of the Japanese sports market?
Tell me the question you are trying to answer, the market or organisations you are looking at and how you expect to use the findings.
Tokyo-based · Japan-wide
Japanese · English · Russian
Project scope and deliverable format agreed in advance.